Retail Service Station Operator Training, Module 3

Marketing, Getting The Most From Your Business

To assist Service Station Personnel in understanding the marketing drivers that influence demand on their service station and to translate them into action plans to increase turnover, margins and profitability.

Delegate Profile

Forecourt Supervisor, Assistant and Trainee Forecourt Manager, Forecourt Manager.

Course Content

• The Key Marketing Drivers and identifying the controllable variables
• Wastage and loss
• Analysis of a sites trading area
• Competitor analysis
• Compiling and interpreting a customer questionnaire
• Identifying improvement areas and implementing changes

Course Duration

One day course commencing at 9.00am.

Location

Nationwide at locations to suit the client.

Benefits

Delegates will learn the importance of loss waste control.

Delegates will use marketing techniques to improve the performance of a service station.

By continued reference to their own service station they will lay down the basic groundwork to implement these techniques on their return to work. Forms and templates will be used on the course that delegates may utilise at their own service station.

Fees

Course fees on request. Fees include course material, Buffet Lunch and light refreshments. Minimum 8 delegates.

Certification

Delegates who achieve the 80% pass mark at the end of course examination will receive the PTF course training certificate.